Where consumer insights, brand strategy, and innovation meet.
As a young girl, I read the entire Nancy Drew collection. Alongside the books’ heroine, I collected the clues and worked with my friends to solve the mystery. I never outgrew that inquisitive nature and desire for teamwork.
That little detective in me led to a long career as a Director of Insights. Consumer Insights identifies the gap between reality and the ideal. Over the years, I recognized this gap exists as well in terms of insight teams. Your reality doesn’t quite match your ideal level of resources. That’s how DK Insights came to be.