You may find yourself needing to use consumer insight tools in new, more creative ways.
Over the years, my experience leading teams and collaborating with others has led to numerous successes.
Leveraged expertise in both qualitative and quantitative research
Established franchisee performance driven-customer satisfaction programs
Engage internal and external partners for new product development. (See toolbox below)
Co-created innovation programs that set clients up for long-term pipeline
Took innovation to the next level, Taco Bell’s test market success rate moved from 50% to 80%. They went from a minimal pipeline to overflowing – including the invention of Doritos Locos Taco
Managed the full innovation process from immersive trends to ideation, to concept testing, positioning, product testing, and testing launch. Or parts of it.
- Need State Gaps
- Problem Detection
- Tracking/A&U Gaps
- Vendor Summits
- segmentation studies
- Journey map / pain points
- Concept Tests
- Flavor Sorts/Line Optimization
- Positioning Groups
- Promise Tests
- Alpha Product Testing
- Final Product Testing
- Rapid Iterative Focus Groups
- Qual-Quant Ad Testing
- Aware, Non-Trier Groups
- Guest/Consumer Intercepts
- Tracking Study
- Menu/Product Line Audits
- Guest/Customer Satisfaction Tracking
√ What unmet needs, or trends, can elevate your company’s brand promise in the most relevant way?
√ Which consumers are most important to your company’s growth?
√ Which product line ideas are strongest? How can they be improved?
√ Do the products deliver on the promise?
√ What is the strongest way to position and communicate the new line?
√ Did the product and communications “hit the spot”?
√ How else can the program be improved?
√ Did the program set the stage for the next brand “story”?