You may find yourself needing to use consumer insight tools in new, more creative ways.
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Over the years, my experience leading teams and collaborating with others has led to numerous successes.
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Leveraged expertise in both qualitative and quantitative research
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Established franchisee performance driven-customer satisfaction programs
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Engage internal and external partners for new product development. (See toolbox below)
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Co-created innovation programs that set clients up for long-term pipeline
success
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Took innovation to the next level, Taco Bell’s test market success rate moved from 50% to 80%. They went from a minimal pipeline to overflowing – including the invention of Doritos Locos Taco
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Managed the full innovation process from immersive trends to ideation, to concept testing, positioning, product testing, and testing launch. Or parts of it.
Research Toolkit
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- Trends
- Need State Gaps
- Problem Detection
- Tracking/A&U Gaps
- Immersions/Ethnographies
- Dine-a-longs
- Vendor Summits
- segmentation studies
- Journey map / pain points
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- Ideation
- Concept Tests
- Flavor Sorts/Line Optimization
- Positioning Groups
- Promise Tests
- Alpha Product Testing
- Final Product Testing
- Rapid Iterative Focus Groups
- Qual-Quant Ad Testing
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- Aware, Non-Trier Groups
- Guest/Consumer Intercepts
- Tracking Study
- Menu/Product Line Audits
- Guest/Customer Satisfaction Tracking
√ What unmet needs, or trends, can elevate your company’s brand promise in the most relevant way?
√ Which consumers are most important to your company’s growth?
√ Which product line ideas are strongest? How can they be improved?
√ Do the products deliver on the promise?
√ What is the strongest way to position and communicate the new line?
√ Did the product and communications “hit the spot”?
√ How else can the program be improved?
√ Did the program set the stage for the next brand “story”?