CAPABILITIES BUILDER

You may find yourself needing to use consumer insight tools in new, more creative ways.

Over the years, my experience leading teams and collaborating with others has led to numerous successes.

Leveraged expertise in both qualitative and quantitative research

Established franchisee performance driven-customer satisfaction programs

Engage internal and external partners for new product development. (See toolbox below)

Co-created innovation programs that set clients up for long-term pipeline
success

Took innovation to the next level, Taco Bell’s test market success rate moved from 50% to 80%. They went from a minimal pipeline to overflowing – including the invention of Doritos Locos Taco

Managed the full innovation process from immersive trends to ideation, to concept testing, positioning, product testing, and testing launch. Or parts of it.

Research Toolkit

Don’t see what you need?
Call or email me to discuss your needs.

We can start with the solution you need, or the problem you have, and together we can discover the solution. Let’s discuss. If I can help, I will. If I can’t, I probably know who can!

Don’t see what you need?
Call or email me to discuss your needs.

We can start with the solution you need, or the problem you have, and together we can discover the solution. Let’s discuss. If I can help, I will. If I can’t, I probably know who can!