√ What unmet needs, or trends, can elevate your company’s brand promise in the most relevant way?
√ Which consumers are most important to your company’s growth?
√ Which product line ideas are strongest? How can they be improved?
√ Do the products deliver on the promise?
√ What is the strongest way to position and communicate the new line?
√ Did the product and communications “hit the spot”?
√ How else can the program be improved?
√ Did the program set the stage for the next brand “story”?