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December 3, 2018Innovation Toolkit
- Trends
- Need State Gaps
- Problem Detection
- Tracking/A&U Gaps
- Immersions/Ethnographies
- Dine-a-longs
- Family Forums
- Vendor Summits
- Promise Test
- Journey map / pain points
- Ideation
- Concept Tests
- Flavor Sorts/Line Optimization
- Positioning Groups
- Promise Tests
- Alpha Product Testing
- Final Product Testing
- Rapid Iterative Focus Groups
- Qual-Quant Ad Testing
- Aware, Non-Trier Groups
- Guest/Consumer Intercepts
- Tracking Study
- Menu/Product Line Audits
- Guest/Customer Satisfaction Tracking
√ What unmet needs, or trends, can elevate your company’s brand promise in the most relevant way?
√ Which consumers are most important to your company’s growth?
√ Which product line ideas are strongest? How can they be improved?
√ Do the products deliver on the promise?
√ What is the strongest way to position and communicate the new line?
√ Did the product and communications “hit the spot”?
√ How else can the program be improved?
√ Did the program set the stage for the next brand “story”?
Innovation Toolkit
- Trends
- Need State Gaps
- Problem Detection
- Tracking/A&U Gaps
- Immersions/Ethnographies
- Dine-a-longs
- Family Forums
- Vendor Summits
- Promise Test
- Journey map / pain points
√ What unmet needs, or trends, can elevate your company’s brand promise in the most relevant way?
√ Which consumers are most important to your company’s growth?
- Ideation
- Concept Tests
- Flavor Sorts/Line Optimization
- Positioning Groups
- Promise Tests
- Alpha Product Testing
- Final Product Testing
- Rapid Iterative Focus Groups
- Qual-Quant Ad Testing
√ Which product line ideas are strongest? How can they be improved?
√ Do the products deliver on the promise?
√ What is the strongest way to position and communicate the new line?
- Aware, Non-Trier Groups
- Guest/Consumer Intercepts
- Tracking Study
- Menu/Product Line Audits
- Guest/Customer Satisfaction Tracking
√ Did the product and communications “hit the spot”?
√ How else can the program be improved?
√ Did the program set the stage for the next brand “story”?